Today’s post is a SubscribeStar Saturday exclusive. To read the full post, subscribe to my SubscribeStar page for $1 a month or more. For a full rundown of everything your subscription gets, click here.
Last Saturday was my annual Halloween Spooktacular, marking the third Spooktacular and the second hosted from my front porch. I hit upon the idea of doing a front porch concert around Halloween last year, when most venues were still closed to live music, or only very slowly bringing it back. I’d heard of other musicians doing outdoor gigs, and though, “Hey, why not turn my front porch into a stage?”
That first at-home Spooktacular was wildly successful—far more so than I thought—and I followed it up with my Spring Jam in May 2021. That event was also successful, though the turnout was slightly lower than the Spooktacular.
This year, I suspected that the success of the first two front porch concerts might be diminished somewhat, especially as the concert was on the Saturday before a Sunday Halloween, which meant most people were trick-or-treating and throwing parties that night instead of on Halloween proper. Several of my biggest patrons, who usually drop some serious coin at these events, were unable to attend due to other plans.
Still, I was excited for the evening, and while my concerns about lower attendance were confirmed—and the event resulted in a substantial but not debilitating loss, at least in the short-run—it was a fun night, one that also carried with it some important lessons.