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As readers know, I ran in the Lamar, South Carolina special election for Town Council this past Tuesday. Former Town Councillor Tamron McManus resigned earlier in the year, triggering a special election. The election was originally slated for 12 May 2020, but was rescheduled to 14 July 2020 due to The Virus.
I posted the results on Wednesday, after I spoke with the Darlington County Election Commissioner. Of the two filed candidates—Buzz Segars and myself—neither candidate won. There was a surprise, sleeper, dark-horse write-in candidate, Mary Anne Mack, who blew both of us away. The final tally was 86-28-23, Mack, Cook, Segars (read Wednesday’s post for the full breakdown).
In my results post, I wrote that “I will offer more detailed analysis in this Saturday’s edition of SubscribeStar Saturday. Some of my insights, while I believe accurate, are a bit spicy, and should be behind a paywall.”
So, as promised, here is my analysis of this highly unusual election. While Lamar is a small town of just under 1000, I think this election has some important implications for small municipal elections, especially in the South. The Mack Strategy of running a quiet write-in campaign among a tight-knit group, thereby catching the publicly announced candidates off-guard, could be hugely effective. Implementing it—or learning to combat it—could significantly change municipal elections in rural and small town communities.
The rest of this post will be available on my SubscribeStar page shortly. I am attending a family wedding this afternoon and will be a tad delayed completing the post.