Big Deal

A big story in media this week is Joe Rogan, host of the popular podcast The Joe Rogan Experience, has signed an exclusive deal with Spotify that could be worth over $100 million.

Joe Rogan’s podcast has been around since 2009, and features long (two hours or more) interviews with personalities from every background and occupation.  The long-ranging, free-flowing conversations (really, they’re more conversations than traditional interviews) make for great listening, and I suspect part of the key to Rogan’s success is that he offers something for everyone.  For example, I ignore most of Rogan’s content, but I’ll never miss an interview he does with any of the various figures on the Right, from Ben Shapiro to Gavin McInnes (persona non grata from Rogan’s show these days, unfortunately).

McInnes describes Rogan as a man with a “blue-collar brain,” but who is generally open to learning.  That is, he’s rather meat-headed and unsophisticated in his analysis, but he’s willing to discuss anything with anyone (Flat Earthers, for example, are regulars on his show).  His only real sticking point, until the SJWs targeted him, was marijuana.  He lost it on Steven Crowder for merely suggesting that copious consumption of marijuana isn’t completely benign.  Yikes!

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