After years of declining box office totals and the closures of The Age of The Virus, it suddenly feels like moviegoing is back. Four major releases seem to be driving folks to theaters in droves: Barbie, Sound of Freedom, Mission: Impossible – Dead Reckoning Part One, and Oppenheimer. Even with relative flops like Indiana Jones and the Dial of Destiny and the woke Pixar flick Elemental, everyone seems to be flooding back into theaters, almost out of nowhere.
To be fair, box office receipts for Summer 2022 were up, likely on the strength of Top Gun: Maverick (2022). Perhaps I didn’t darken the door of a theater in 2022 as frequently as I have in 2023 (there’s something about being single and dating that drives me to the movies frequently), so my admittedly anecdotal observations are skewed. But, dang, it sure does feel like folks are flooding back into theaters. In my mind, that’s a good thing.
