Reacting to Hysterical Reactions: Peloton Ad

While driving home from work, I heard a little news bulletin on the radio about controversy surrounding a recent Peloton ad.  Peloton is some kind of high-end exercise bike that features videos of instructors shouting at you in that obnoxious, oddly stentorian way that hyper-motivational athletic types use when coaching quasi-sports for middle-aged women.  You know the kind of voice I mean.

Apparently, the ad is “cringeworthy” because it features a woman working out, and then thanking her husband for the gift (presumably on the Christmas following the one where she received the bike).  Also, the woman is attractive and already thin; never mind that we’re supposed to be “healthy at any size” (a concept, as my girlfriend explained to me, that does not mean we pretend 400-pound land monsters gobbling dozens of Quarter Pounders a day are “healthy,” but that a person can pursue a healthy lifestyle even if he’s morbidly obese).

The shrill feminists denouncing the ad are saying that the husband is shaming his wife into becoming even thinner—never mind that maybe she wanted an easy way to workout at home (skinny people can be unhealthy in their habits, too).  Throughout the commercial, the wife records her progress, and critics are pointing out the anxious look on her face, suggesting she’s pleading for her husband’s affection.

Give me a break.

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