I’m currently reading through J.D. Cowan‘s short book The Pulp Mindset: A NewPub Survival Guide (those are Amazon Affiliate links; I receive a portion of any purchases made through those links, at no additional cost to you), which isn’t precisely a guide on how to write pulp but, rather, an extended argument for why one should write pulp. Cowan unapologetically—indeed, enthusiastically—argues that the “low art” of the pulps provides readers what they want: action and wonder. He makes a reasonable argument for reviving this older form of writing, which features punchy writing and upright heroes: audiences want to read such stories, but “OldPub” (his term for the current publishing industry) prefers massive tomes that push approved messages. Readers lose out, therefore, on good stories, and the publishing industry is dying as a result.
That’s gotten me thinking about art and writing and what not. Last summer, a guest writer, Brian Meredith, wrote a post entitled “There’s No Such Thing as Bad Art” here at TPP. I don’t precisely agree—I think we can have (more or less) objective standards for what qualifies as good art and literature—but he does touch upon what I think is the important distinction between “low” and “high” art. Cowan argues in his book that pulps are “low art,” but that doesn’t make them worthless. But both low and high art can, I would argue, be quite bad. Just take this example from author and poet Liza Libes (Libes is an exquisite writer; she’s just sharing an excerpt from some trashy “romance” novel); no one can read that and not realize it’s awful writing (and not just because of the lurid subject matter).
But the worst art is art that is only valuable in the financial sense because the people making it are either a.) well-connected and/or b.) elevated because of some perceived victim status. We’ve had too much of both lately, and it’s why—as Cowan argues—the publishing and film industries are dying slow deaths (and, yes, yes, shortened attention spans due to TikTok and what not play a role, too, I’m sure, but people go to those platforms because they at least give folks what they want). That was the crux of this post, first written back in 2021 and reblogged mercilessly every summer.
With that, here is 25 July 2024’s “TBT^4: Modern Art and Influence“:
